Rule out your connection
Open another onion service. If that fails too, the problem is Tor on your side, not the address.
Check the status page
Look at the link cards on our home page. If the slot shows Awaiting check, a change is being reviewed.
Avoid search results
Searching for "new wethenorth market link" in a hurry is how most people reach a fake page.
Update the bookmark
Once a new address shows Checked, replace the old bookmark instead of keeping both.
When a saved WeTheNorth link dies, check the status cards instead of searching for a new one.